New Campaign Analytics
We’re excited to introduce our new Campaign Analytics, a complete redesign and expansion of our analytics and reporting experience. These updates are built to give you deeper insights, clearer statuses, and actionable information to help you understand, optimize, and scale your campaigns with confidence.
New analytic page metrics
The new Campaigns Analytics Page gives you a global overview of all campaign activities, across all users and channels. You can now track:
Replies
Total Replies - Total number of replies
Conversations by Tag (e.g., Booked, Converted, Out of Office, Not Interested)
Understand not just who replied, but what they said. Measure quality, not just quantity. This helps your team learn, iterate, and follow up smarter.
Audience Metrics
Added to campaign – Total number of contacts added to campaigns
Total Started – Contacts who have completed at least one action
Total Contacted – Contacts who have received at least one message via LinkedIn or email
LinkedIn Metrics
LinkedIn Messages Sent
Connection Requests Sent
Connections Accepted
Profiles Visited
Posts Liked
Email Metrics
Emails Sent
Emails Opened
Emails Clicked
Emails Bounced
Email Replies
You can filter by Campaign, Created by, Identidy, Campaigns Tags and time range. These filters allow you to analyze performance in hyper-targeted ways, understand what works best, and identify underperforming segments.
❓ Frequently Asked Questions (FAQ)
1. Does the analytics data include actions I do directly on LinkedIn, outside of Genesy campaigns?
No — the analytics only track actions performed through Genesy campaigns. Any manual actions you take directly on LinkedIn (like sending a connection request, messaging someone, or liking a post) will not be reflected in the campaign analytics or reports.
This ensures your reports stay accurate and only measure performance based on automated or scheduled campaign activity inside Genesy.
🔍 Tip: If you're managing contacts manually outside the platform, consider tagging or excluding them from campaigns to avoid overlap or confusion in reporting.
2. Why are some reply rates lower than before?
With the new analytics, we now exclude automated replies like "Out of Office" from the reply rate to give you a more accurate measure of meaningful responses.
3. Can I filter reports by campaign creator or time range?
Yes. In the Analytic page, you can filter data by:
Campaign name
User (Created by)
Identity used
Campaigns Tags
Date range
4. How does AI tagging work in the Replies tab?
Our system scans replies and applies relevant tags (e.g., Out of Office, Not Interested, Referral). You can apply additional tags manually. This tagging helps generate more structured reporting and reply quality insights.
5. How often is the analytics data updated?
Data is updated in near real-time. You may experience brief delays (a few seconds to minutes) depending on processing time and campaign activity volume.