Conditional Campaigns let you create flexible, rules-based sequences that adapt to each contact’s unique data and behavior.
Instead of building separate flows for each scenario (email only, LinkedIn only, mobile only), now you can create one campaign that adjusts itself based on what each contact has available — and how they interact with your outreach.
Key Features
Multichannel Campaigns, Unified
Combine LinkedIn, Email, and Tasks in a single sequence. No need to jump between channels or tools — build smart outreach journeys in one place.
You can include steps like:
Send a connection request
Send an intro email
Schedule a follow-up task
Send a LinkedIn voice note
...all depending on the contact's data.
✨ AI Messages are now FREE
Send personalized, high-performing messages using our AI — and it won’t cost you any credits.
These AI-powered messages:
Dynamically adapt to each contact
Can be previewed and edited before sending
Increase replies with tailored content
Are available at no additional cost
Templates that actually perform
Don’t start from scratch. Choose from pre-built campaign templates optimized for results — tested by our top-performing users.
You can still fully customize each sequence and tweak conditions to fit your exact strategy.
New LinkedIn actions
Go beyond messaging. Now, you can engage contacts with new LinkedIn-native actions:
Visit Profile – spark curiosity
Like Last Post – build familiarity
Send LinkedIn Voice – record or upload your own
Perfect for warming up leads before reaching out directly.
Smarter targeting with advanced conditions
Conditional Campaigns adapt to the contact’s profile and behavior. You can:
Filter based on available data: email, mobile, LinkedIn profile
Target contacts who were never contacted, or those contacted by you 30+ days ago via LinkedIn
Use filters like job title, seniority, industry, or time in role
Include only contacts that exist in your CRM or meet custom criteria
Your outreach becomes more relevant, more precise, and more likely to get results.
AI Replies to keep conversations going
Once a contact replies, you can:
Let AI automatically continue the conversation with smart follow-ups
Or choose to review & approve AI-suggested replies before sending
Either way, you reduce manual work and respond faster with better messaging.
Build campaigns that match your strategy
Create dynamic sequences like:
If contact has LinkedIn profile, send connection → wait 3 days → visit profile → send voice note
If contact has email, send intro email → wait 2 days → follow-up email
If contact has both, split into parallel flows
All in one campaign. All automatically adapted to your data.
📌 Why It Matters
One campaign, multiple targets
Smarter logic = better conversion
Built-in optimization with free AI
More ways to engage: LinkedIn Voice, Profile Visits, Likes
Fewer missed opportunities — more closed deals
How to Start
Go to Campaigns
Click “New Conditional Campaign”
Choose a template or start from scratch
Add conditions, actions, and messages
Launch and let it run 🔥