Have you ever tried to find an industry in LinkedIn but were not able to?
This article will teach you why it happens and how to solve it😉
Why can't I find some industries?
Industries in the LinkedIn or Sales Navigator filter correspond to a closed list of options.
Basically, if you create a company page in LinkedIn you can't just type an industry, you need to select one option from a closed set.
How to fix it?
Step 1: Select the closest industry
In filter Industry > click on Generate with AI
Introduce description or keywords and click "Generate" > AI will identify the best matches
Remove options you don't like
Paso 2: Narrow the results further with keywords
If the results are too generic, you can narrow them down with the keyword search
Keywords will be searched in the name, headline or description of the company in LinkedIn
You may use this prompt to ask GPT for a boolean search of keywords
Generate a boolean search for Sales Navigator in this format: "keyword 1" OR "keyword 2" OR "keyword 3". Topic is [introduce topic]. Include a maximum of 15 keywords, in english and [introduce language], singular and plural, and include relevant synonyms.
Video example