Want to ensure you reach the inbox of your prospects?
Make sure to follow these steps:
1️⃣ Set up SPF, DKIM and DMARC
Have a correct configuration of your DKIM, DMARC and SPF measures is essential to protect your domain and ensure email deliverability.
There are plenty of free tools available online that you can use to check if your SPF, DKIM, DMARC configurations are ok and get a DNS Health o Email Deliverability Score.
2️⃣ Warm up your domains
Prepare new domains for 2-3 weeks before launching campaigns.
If you have this feature activated in Genesy, you can activate it from Identities > ⚙️ Configuration > Email Warming
3️⃣ Limit daily email volume per domain
The recommendation is to send around 30 emails per day per domain and never more than 80 to maintain a positive sender reputation and avoid triggering spam filters.
4️⃣ Vary your messages
Personalize messages for each recipient to avoid repetitive content, modifying content slightly from recipient to recipient.
This is something you can easily do with AI Variables in Genesy
5️⃣ Keep it simple
Use simple text
Avoid urls, attachments or tracking pixels.
6️⃣ Use multiple domains for campaigns
It is recommended to use several domains for outreach campaigns (e.g., yourcompany.com, yourcompany.es).
Genesy allows you to connect several domains to the same identity to rotate during campaigns.