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Product Updates Digest 11

Update date: 1/9/2025

Gerard avatar
Written by Gerard
Updated over a week ago

📊 New analytics page metrics

Deeper metrics built for Business Intelligence & Ops

Analytics
  • The new analytics page gives you a global overview of all campaign activities, across all users and channels

  • You can filter by campaign, created by, identity, campaigns tags and time range.

  • These filters allow you to analyze performance in hyper-targeted ways, understand what works best, and identify underperforming segments.

  • You will also be able to export by: daily comprehensive, replies, tags & metrics, and overall campaign performance.


You can now track:

💬 Replies

  • Total number of replies

  • Conversations by your set tags (Booked, Converted, Out of Office, Not Interested, etc.)

Understand not just who replied, but what they said.

Measure quality, not just quantity.

replies

👥 Audience metrics

  • Added to campaign: total number of contacts added to campaigns

  • Total started: contacts who have completed at least one action

  • Total contacted: contacts who have received at least one message via LinkedIn or email

totalmetrics

🤳 LinkedIn metrics

  • LinkedIn messages sent

  • Connection requests sent

  • Connections accepted

  • Profiles visited

  • Posts liked

inkedinmetrics

📩 Email metrics

  • Emails sent

  • Emails opened

  • Emails clicked

  • Emails bounced

  • Emails replied

emailmetrics

📈 Improved campaign overview

Smarter selling with automated strategy insights

Campaign-Analytics
  • More analytics available inside each campaign to give you clearer performance insights, detailed activity breakdowns, and better visibility into results.

  • Inside every campaign, you’ll now find 3 dedicated tabs that give you full visibility and control over your outreach strategy.

  • These updates make it easier to understand what’s working, identify issues, and optimize your outreach directly within the campaign view.

1️⃣ Overview Tab

  • The Overview tab is your campaign’s performance.

  • It brings together key metrics across all channels to help you understand how your campaign is performing.

    • LinkedIn

    • Email

    • Tasks

overview-tab

2️⃣ Audience Tab

  • This tab shows you the status and substatus of every contact in the campaign.

  • It helps you instantly understand:

    • Why a campaign is paused, blocked, or not sending

    • Which contacts are in progress, finished, or need action

    • How to resolve delivery or execution issues

audience-tab

3️⃣ Activity Tab

This tab shows every single action performed by the campaign on a contact, including:

  • LinkedIn actions (message, connect, visit, like)

  • Email actions (sent, replied, bounced)

  • Task assignments and completions

  • Any pending actions coming next

activity-tab

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